Local business owners get creative through pandemic
Jessica Stölen-Jacobson
When businesses were shut down because of the COVID-19 Pandemic a year ago, many small business owners found themselves in a position of having to quickly strategize how to keep their dreams afloat without the ability to have customers through their doors. With very little warning in advance of the shut-downs, decisions had to be made quickly and it was no different for Montevideo Millennium Theater owners Erich and Jayme Winter. The couple closed the theater the day the shut-down was announced. At the time, their booking agent had a discussion with them in which they were told that this was not expected to be a temporary thing. For their particular business, the shut-downs would prove to be more challenging than for many other kinds of businesses because of lack of product. That delay in the product has led to delays in returning to business as usual for the theater.