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13th May 2021
LloydsPharmacy has revealed that it has started working with point-of-sale (POS) marketing specialist Ecrebo to bring bespoke offers and savings to its customers.
The UK’s second-largest pharmacy chain is using Ecrebo’s OnPoint Total Receipt Marketing solution to help drive targeted engagement. This will see personalised offers and messages added to paper receipts issued at all 1,100 LloydsPharmacy sites (excluding pharmacies located in Sainsbury’s stores).
Following successful trials, the retailer is hoping the full roll-out will help improve customer loyalty as the business adapts to changing shopping behaviours and customer needs post-pandemic.
Bespoke offers will include free giveaways and money off coupons for customers to spend in-store and online. The offers are based on what is in the shopper’s basket and printed at the bottom of their receipt.

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