By Kevin White2021-01-06T05:00:00+00:00
Source: The Livekindly Co
The deal will also see Iceland stock Livekindly’s other brands, including Oumph and Fry’s Family Food Co
Vegan food and lifestyle company The Livekindly Collective has further expanded its portfolio with the acquisition of Iceland’s No Meat plant-based brand.
Launched by Iceland in the spring of 2018 when it unveiled its No Bull burger, the No Meat brand has since grown to include a wide variety of frozen plant-based products, including mince and meatball alternatives, pastries, puddings and vegan pizzas, in addition to No Chick fillets and strips, No Duck spring rolls and No Fish fingers. The brand’s products are also sold in Asda and Ocado.