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VILNIUS (Reuters) - Lithuania’s national opera and ballet theatre has turned to TikTok to reach audiences during lockdown, attracting millions of views to a performance of a sea shanty by its singers.
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The 59-second clip, featuring singers performing in the opera foyer, was watched 2.4 million times on the social network site since it was posted on Feb. 7.
“Our secret is simple - we got lucky,” said Gediminas Seduikis, a director at the theatre.
“We fired an email to all our singers with the idea, and some of them showed up at the agreed time to sing,” said Seduikis. “That someone else liked the result is pure luck.”