LiSTNR vs iHeart: Has SCA's move reset the market?

Vivienne Kelly speaks with both SCA’s
Grant Blackley and ARN’s
Ciaran Davis to see if LiSTNR could change the game.
I first heard rumblings of SCA launching LiSTNR in January.
Rumour was SCA was ditching its relationship with the US-based PodcastOne in favour of its own digital audio brand, complete with a new brand and identity – in this case LiSTNR, a seemingly early-2000s branding decision complete with a mix of upper and lower-case letters and a missing vowel. Tumblr. Flickr. LiSTNR.
My exact enquiry was:
“I’ve heard murmurs PodcastOne Australia could be set to rebrand to Listnr (my spelling could be wrong, my understanding is it’s Listener, but missing some vowels).”

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