Lily Mora shaking up the art world with affordable art business Sunday Salon

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Knowing the art world from the inside, Lily Mora is only too aware of its foibles. In part to demystify what for many is an intimidating scene, she has launched the affordable art business Sunday Salon, designed to help budding collectors get started.
Lily Mora has set up an affordable art company called Sunday Salon.
Credit:Simon Schluter
“The art world traditionally is built on elitism. Even the language we use, ‘private view’ it sounds exclusive, as though it’s by invitation only,” she says. “So many people who love and appreciate art don’t feel able to access it [if they’re] outside the industry.”

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