Tutor: Instructor / Creative Direction: Hannah Johnson
Models on can: JD Barnes (man), Jessica Felicio (woman)
Packaging Contents: Cold Brew
Packaging Substrate / Materials: Aluminum Cans
Lift Coffee is a brand and packaging concept for delicious cold brew inspired by change makers. Looking to the anthems of civil rights movements throughout history, Lift Cold Brew was created for those who need fuel to dream and fight for a better future. Bold & adorned with the lyrics that millions have marched to, Lift Coffee is meant to speak to courageous togetherness. As we lift every voice with hope that a change is gonna come, we stand firm in the truth, we gon’be alright.”