Lifewtr and Häagen-Dazs Amplify Marginalized Voices Through Hollywood Partnerships

Lifewtr and Häagen-Dazs Amplify Marginalized Voices Through Hollywood Partnerships
May 12, 2021
Last year, there was much discussion about what constituted “real action” when it came to businesses taking a stand against systemic bias. Supportive corporate social media messages are nice and all, but genuine change requires opportunities for marginalized voices to be heard and shared. Some consumer brands are now working to bring more of these stories and talents to light, with the help of some of Hollywood’s biggest storytellers.
This spring, Issa Rae and Lena Waithe are partnering with Lifewtr and Häagen-Dazs, respectively, to support underrepresented artists both in front of and behind the camera.

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