LifeNet Health launches campaign to increase Black organ and tissue donors
There is a critical need for African American and Black organ and tissue donors in Virginia
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VIRGINIA BEACH, Va., March 12, 2021 /PRNewswire/ -- LifeNet Health, Virginia's federally designated Organ Procurement Organization (OPO), is launching a campaign focused on building support for organ and tissue donation among Black Virginians in the Richmond area with plans to expand the focus across the Commonwealth. The One Hero campaign will share information about the critical need for Black organ and tissue donors and will address misconceptions around donation that have kept registration rates low in these communities.