ENGLEWOOD CLIFFS, N.J., Dec. 11, 2020 /PRNewswire/ -- LG SIGNATURE, the ultra-premium brand from LG Electronics known for its cutting-edge innovation and world-class design, is building on its American Ballet Theatre (ABT) partnership this holiday season in support of the newly launched ABT RISE (Representation and Inclusion Sustain Excellence). At America’s National Ballet Company®, ABT RISE will support organizational partnerships, artistic endeavors and educational initiatives that further its commitment to advance diversity, equity and inclusion on and off the stage.
As the exclusive ABT Global Electronics Partner, LG SIGNATURE is contributing $10,000 to ABT RISE to support their diversity and inclusion initiatives. The announcement comes on the heels of the LG SIGNATURE OLED 8K TV-sponsored highlight filming of The Nutcracker, created by celebrated choreographer and ABT Artist in Residence Alexei Ratmansky. The first-ever 8K Ultra HD highlight production of the critically acclaimed performance is now available on ABT and LG SIGNATURE YouTube channels, bringing the magic and beauty of the ballet into the homes of millions across the globe this holiday season.