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LG Goes Virtual to Introduce LG WING to Wider Audiences
December 10, 2020 GMT
SEOUL, South Korea, Dec. 9, 2020 /PRNewswire/ -- LG Electronics (LG) engages in multiple activities virtually to introduce LG WING, the first product of the LG Explorer Line, connecting with more audiences worldwide to showcase the unique swivel form factor and the new user experiences it provides. LG presents its newest smartphone on diverse channels, including blockbuster movies, popular TV shows, and streaming applications, to show off the device in action.
LG WING makes its Hollywood debut by making a cameo in the Michael Bay-produced sci-fi thriller movie Songbird, set in 2024 Los Angeles where residents are facing a fourth year of lockdown and strict government control due to the ongoing outbreak of a future coronavirus. Not only is LG WING’s advertising campaign prominently featured in two scenes with KJ Apa, Apa’s character is shown navigating on the Main Screen of LG WING and on a video call in the Second Screen while racing to save his girlfriend in an action-packed scene, while Paul Walter Hauser’s character takes advantage of the two-screen format by watching the news and reading related articles simultaneously, and then later video chatting with his love interest. The film’s creators firmly believed that LG WING’s multitasking capabilities gave it a futuristic quality, making it the perfect technology tool for a movie set four years in the future.