Financial technology (fintech) in hospitality has generally been used to reduce processing costs, provide traveler flexibility, or minimize friction in expense reimbursement for business travelers. The need for simplifying booking, rebooking, and payment processes for travelers has been highlighted post-pandemic. There is a high potential for growth within the industry if tech solutions are properly understood and applied appropriately. In a recent gathering of the HSMAI Marketing Advisory Board, I brought this topic for discussion. This article delves into our discussion, offering insights into how fintech could shape the future of hospitality.