Coast Capital is depriving this senior community of vital banking services. According to the 2016 census, for those 60 to 100 years old, for Greater Victoria, this group amounted to 28 per cent of the population, whereas for James Bay this group accounted for 43 per cent of the population.
On its website, Coast states it considers being a good corporate citizen, this being its heritage, saying it was formed to make banking fair and accessible when the banks would not.
Closing the James Bay branch is not making fair and accessible banking for those seniors who live in the area.
It is about profits above the needs of the community.