7 February 2021 15:25 GMT
Updated
8 February 2021 14:39 GMT
The following letter was sent to
When I read your article not as a representative of BioMar but as a marketing, branding and communications professional who has for decades been in the industry working on brands like NZ King Salmon and Atlantic Sapphire, I am disappointed by the piece and our industry’s lack of understanding of the field of marketing and communications.
Unlike you, when I read the lineup for this year’s SXSW, I am excited at the potential for these people to actually influence the audience in a positive way towards aquaculture. These panelists carry a high level of credibility with this audience and have positive views towards aquaculture because of a tireless group of marketing specialists working beneath the surface to promote the benefits of aquaculture.