Let Women Decathlon campaign
Luckie teamed up with US women’s decathlete Jordan Gray to petition the IOC to add the Women’s Decathlon event to the 2024 Summer Olympics.
Responses by Mitch Bennett, chief creative officer, Jason Martin, associate creative director/art director and Bob Harrison, creative director/writer, Luckie
Background: The Olympic Decathlon crowns the World’s Greatest Athlete. Yet somehow, women are
still not allowed to compete. This blew our minds. So we teamed up with US women’s decathlete and world record-holder Jordan Gray to fight for gender equality in the Olympics by launching Let Women Decathlon, an organization petitioning the International Olympic Committee to add Women’s Decathlon to the 2024 Olympic Games. We’re asking anyone who believes women should have equal rights as men to sign at letwomendecathlon.org.