LeBron James is going to Georgia this weekend for more than the NBA All-Star Game. The Los Angeles Lakers’ star, one of the organizers of the More Than A Vote organization that aims to stop Black voter suppression and which played a major role in the outcome of the 2020 elections by encouraging voter turnout, will narrate an ad that will be aired for the first time during Sunday’s All-Star Game in Atlanta — in which he vows that the efforts will continue. “Look what we made happen, what our voices made possible,” James says in the 51-second spot.