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‘Clean meat as a service’: Plug-and-play tech turns meat producers into cell-based pork producers
German start-up Innocent Meat is developing plug-and-play technology that allows conventional meat processors to produce cultivated pork. We catch up with co-founder and CEO Laura Gertenbach to find out how.
As it stands, conventional meat processors are ‘squeezed’ on price. On one side, the major slaughterhouses want higher prices for their cuts, and on the other, supermarkets ‘don’t want to grant better prices’.
“This is a really big problem,”​ according to German entrepreneur Laura Gertenbach. And she speaks from experience: Gertenbach comes from a family of farmers and has founded her own organic meat business.

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