HUSTLER founder Larry Flynt passed away on Wednesday at age 78.
The porn mogul's family said that he died from heart failure this morning in Los Angeles, according to TMZ.
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Flynt was a giant in the adult entertainment industryCredit: AFP or licensors
Flynt was a giant in the adult entertainment industry after Hustler, which he launched in 1974, skyrocketed in popularity.
The controversial publisher had been paralyzed from the waist down since 1978, when Joseph Paul Franklin attempted to assassinate him.
Franklin, an admitted white supremacist who was executed in 2013 after murdering an interracial couple, admitted that he shot Flynt because of a spread Hustler ran that featured a black man and a white woman.