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The collaboration everyone needed but no one saw coming has arrived: Lady Gaga x Dom Pérignon. The essence of celebration, the pop powerhouse called upon her longtime creative collaborator Nicola Formichetti and photographer Nick Knight, who has been shooting the performer since her
Monster Ball days, to make a mesmerising campaign showcasing how Gaga does champagne. The message? “Fantasy is one of humankind’s highest achievements,” asserts Knight of the side of whimsy Gaga serves up with her fizz.
“Dom Pérignon will not make a vintage unless it’s right, unless the harvest lives up to their aesthetic ideal, that sort of determination and exigency is very similar to how hard Gaga will push herself artistically,” adds Knight, who has nothing but praise for the “Stupid Love” singer’s bubbly vision. “She always pushes herself to the maximum, never gives up, and will work until she drops. She has total 100 per cent devotion to attaining the best image; I cannot ask for more than that!”

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