Cracker Barrel and
P'tit Quebec brands. The Blue Cow will now appear on more than 55 additional products under the Astro and Stonyfield yogurt brands. Lactalis Canada will also feature the logo on the company's digital advertising and in-store (point-of-sale) signage.
"The Blue Cow is widely recognized as a symbol of dairy farmers' dedication and pride in producing 100% high-quality Canadian milk, and their high standards in the areas of animal care, food safety, milk quality and sustainable production," said Pierre Lampron, President of Dairy Farmers of Canada. "As one of the largest processors in Canada, Lactalis Canada's decision to feature the logo on Astro and Stonyfield yogurts speaks volumes about the trust consumers, processors and retailers have in our practices, and we are thrilled to expand our partnership further."