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Even with all of its problems, 2020 was a transformative year for labels and packaging, and 2021 will bring the learned lessons to the forefront. Much of this has to do with a combination of new digital and hybrid equipment introductions and packaging procurement models.
The void of consolidated introductions left by the absence of drupa combined with the pandemic-driven shift in consumer behavior has created a more fragmented view of what is here, what is coming, and more importantly, what is needed. With a little research I believe we can see the trends and how they will be driven. So, with that, what can we expect?