Big Dada’s new logo CREDIT: Big Dada
Pioneering hip-hop label Big Dada will relaunch as a label run by and for Black, POC and Minority Ethnic staff and artists, it has been announced.
The label was originally founded by hip-hop journalist Will Ashon in 1997. Ashon left the company in 2014.
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A press release announcing the relaunch said the label wanted to “continue championing new artists across the musical spectrum whilst continuing to tip its hat to the foundations that built its legacy”.
A new mission statement was also shared, which read: “A team of like-minded individuals working together to form a community that champions, shines a light on, supports & nourishes the music & artists.