Kumho Tire receives 2021 German Red Dot Design Award
Posted : 2021-04-14 15:24
By Kim Hyun-bin
Kumho Tire has received Germany's prestigious Red Dot Design Award 2021 for its Ecsta V730 tire in the product design category.
The Red Dot Design Award is a German international design prize awarded by Red Dot GmbH. Prize categories include product design, brands, communication design and design concept.
Since 1955, the awards have been given to designers and producers, while the winners are announced at an annual ceremony.
Over the years, the award ceremony has gained a reputation of being the largest and most-prestigious design award.
It is among the top three international design awards along with Germany's International Forum Design and U.S. International Design Excellence Award (IDEA). The winning product is showcased at the Red Dot Design Museum.