KrisShop partners with Singapore Tourism Board to help grow local brands
KrisShop.com will profile local brands, as part of the partnership
KrisShop has agreed on a three-year partnership with the
Singapore Tourism Board (STB) to jointly market home-grown brands and help them grow their e-commerce reach.
Under the partnership, content will be co-developed to profile local brands on the KrisShop website.
During the first phase, the two partners will launch a domestic campaign to raise awareness of local brands and grown demand for their products.
Both parties will develop and amplify content to showcase local design talent, complementing the Made With Passion initiative led by the Singapore Brand Office and the Singapore Tourism Board, supported by Enterprise Singapore.