KÖE Combines the Power of Probiotics with Trending Watermelon and Tropical Flavors
New Kombucha Flavors Support the Bright Future of Better-for-You Functional Beverages
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LOS ANGELES, May 20, 2021 /PRNewswire/ -- KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – is adding two fresh, surprisingly delicious flavors to their product lineup as demand for better-for-you beverages climbs. Carefully crafted with billions of probiotics, KÖE Tropical and KÖE Watermelon will be available in 12 oz. recyclable aluminum cans just in time for summer.
(PRNewsfoto/KÖE Kombucha)
"We are sparking a broader interest in kombucha and will heighten our reach with the launch of our Tropical and Watermelon," said Louisa Lawless, Chief Strategy Officer at Stratus Group and KÖE Organic Kombucha. "We're seeing strong growth in cities like Atlanta, where our dollar velocities are double those of the legacy kombucha brands, and San Diego, where three of our SKUs are in the top 10, according to IRI. We're excited to launch these amazing new flavors to support a future where healthy probiotic drinks are more accessible - in taste, price point and availability."