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What youve seen across the country in the last couple of weeks. These are Turbulent Times in the community here as well as across the country. I think theres a call for action. This is a the Pivotal Moment in time, in history rather. Theres going to be a new paradigm shift in policing. Theres calls for reform. Theres also calls for defunding the police. So that theres a lot of challenges ahead. What has this done to the good work that youve been doing through your foundation across the Silicon Valley . The pictures are beautiful when youre taking the kids out for christmas shopping. The pictures are beautiful when youre reading to the kids in class, delivering bicycles to their schools and backpacks and whatnot. This has to be a big blow to that community effort, or is it . Well, its a great question. The concept behind shop with a cop was the very reason why this nonprofit was created. That was to foster the Mutual Respect between Law Enforcement and the communities they serve, by engendering the trust in the community. Because were children focused, that the children see officers through a positive lens. But were going to face some obstacles here, some challenges ahead because that trust that officers have built has been lost, and its very, very hard to bring that back now given the current climate across the country. Were not seen as protectors and public servants. We see the deep division, the animosity, the vitriol spewed against Law Enforcement. And i think chief eddie garcia of the San Jose Police Department Said it very well that the actions of one impacts us all. And so our work is even more critical now more than ever in the community on the Community Outreach programs that we do. You know, daryl, some people are not going to want to listen to what you have to say today. Theyre not going to want to hear about it. But you said something that always sticks with me. Thats humanize the person behind the badge. Why dont you do that for me, humanize the person behind the badge. We strive to build bridges of collaboration and building programs for the youth to achieve their fullest potential. We do a myriad of programs in the community. Number one is our reading literacy program. Were addressing some of the systemic causes of poverty and were getting into the schools. Were in five local Elementary Schools. Number one, i digress. Were an ethnicallyled nonprofit. Were 100 volunteer driven. Our board and the work we do is comprised of people of color. Everything that we do has a Police Officer tie into it. So the reading is fundamental where we have these reading programs, afterschool programs, Summer Reading camp. Were taking these children from learning to read to reading to learn. But again, every assembly that we do, every function in the community as well as in those Elementary Schools that were in has a Police Officer coming to those assemblies to talk to the children, to get that connection, that one connection leads into that relationship that we will build upon for future years to come so that we can have Safer Communities in the future. Children are very impressionable. We started with children because if we did these events with people in their 20s, 30s, or 40s, they already have their preconceived notions about police, were not going to change them. So we have to start at a younger age. And the ive seen the pictures again and i see when the kids clamor when they see an officer with a badge. The fact that theyre there, going above and beyond because youre not giving tickets, youre not pulling people over. Youre there because youre educating our kids. Thank you. Were having those positive contacts. And i think we can relate as well. How many times when we were with our parents and we saw a Police Officer walking by us or at a store and your mother, your dad told us, if you dont have you dont have behave, im going to have that officer take you away . Thats counterproductive. That doesnt sit well with us when parents come and say johnny, you better behave. We cant have that anymore. We have to move forward. We have to we have to build those relationships. Its going to take time because the children, they sit down with their parents, they watch the 6 00 news in their language of choice. And they know whats happening. So we feel that wed rather have the children run to us rather than away from us, and its those connections that lead into those relationships that will be ever lasting for years to come. Were talking to darrell cortez, president of the shop with a cop Silicon Valley. Well be back, theres an anecdote i want you to share the speaking about humanizing the person behind the badge. Stay with us. Were back with darrell cortez, president of the shop with a cop Silicon Valley. Darrell, were talking about humanizing the person behind the badge. Tell us about that one girl in the Swimming Pool. Wow. Were all human. We have these raw emotions. We get upset. Police officers see so much within a tenhour shift and over a lifetime of people doing good and people at their worst. When it comes to children and trying to save the life of that young girl, it really hit hard. Its still in my mind today after 30 years. But yes, we are emotional. We do have emotions. And you hear not every cop is a bad cop, but do you think after whats happened that every cop should take a step back, maybe reanalyze themselves, their careers, and how theyre approaching things and say maybe i can tweak a lot of things here and there in my approach . I agree that reform has to be starting now. It shouldve been started a long time ago. Officers have to really take a deep look inside themselves and say am i in here for the right reasons, am i letting my emotions get if best of me . Because we have to have that sense of control when were out there, be it a demonstration and all the civil unrest that you witness. You were reporting live on that. And dont let the emotions get the best of us. At some point we have to decompress and go about our normal lives, take off that badge and gun belt, and uniform and relax and take all the stuff weve been on our shoulders that weve seen throughout the years, especially this current civil unrest thats unfolding before our very eyes. Ive asked all the questions, darrell. We have a couple minutes. I know you have a list. Tell us what you want to get across. Well, i just want people to understand that were out there in the community and our work is more critical now more than ever. We want people to join us. We want people to understand what were trying to our mission and vision is to get the community to trust us. What were doing out there for the benefit of the community, it only strengthens the community. And we cant do this alone. We need donor support, corporation support, we need those grant funders out there to invest in us to see what were doing. Again, were 100 volunteer driven, so none of the money goes to pay salary or rent. It goes out in the community where it makes the most impact. Its going to take a while for us. We know that we have some challenges ahead, but we also see an opportunity to change those perceptions, be it child, be it parents, people who dont have the respect for Police Officers. But were not going anywhere. Were hitting the ground running and we have been for the past 13 years. We just need people to step up and support us, anything they can. Look at our website, look at our social media platforms, and see the good work that were doing in the community. Darrell cortez, president of shop with a Cop Foundation Silicon Valley. Any final thoughts, darrell, before we let you go . You know, just consider supporting us, come out and volunteer, witness firsthand the impact and the transformation that we are creating in these neighborhoods, especially communities of color that have been impacted by police actions. All right. Darrell cortez, thank you very much. Thank you for sharing that with us and well see how long this transformation takes. But youre right that something has to give, something has to be done. Well see what happens. Thank you very much. Thank you very much. Thank you. Back here on comunidad del valle well return with xavier gutierrez, new president and ceo of the Arizona Coyotes of the nhl. Stay with us. Lash sensational mascara from maybelline new york. Lashes go soft, supple and fully fanned. Exclusive fanning brush. Every lash sensational. Now in Midnight Black with rose hip oil. Lash sensational mascara. Only from maybelline new york. When its made with love, its made to be shared. Del valle, were honored to be joined by xavier gutierrez, new president of the Arizona Coyotes, the only latino president and ceo in the National Hockey league. Welcome to the show, xavier. Damian, thank you so much for having me. Really appreciate it. Very honored to be here. How does it feel to hear that . Long and coming . Whats your take on that . You know, its definitely long been coming. Our Community Needs to be at all seats of decisionmaking, of power, and im just truly grateful for this opportunity. I really feel like im sitting here on the shoulders of a lot of people who have opened a lot of doors. Now i feel the responsibility and obligation to be here, do a good job, but also be mindful that my job is to also open doors for the next generation. You wont be know that it gets up to 120 degrees in the phoenix metro area, right . I have heard that. I also heard we have monsoons but and the sandstorms. They call them haboo, like what . You dont want to own a Swimming Pool during those sandstorms. You mentioned about opening the doors for those coming behind you. Youre young yourself. Talk about that effort and how it doesnt stop with you. It never does. Obviously with my family, my parents coming here as an immigrant from mexico and them instilling education as the key component of my life and my future, of myself, my three siblings, my brother, my two sisters, all of which having grown up in san jose, that was a major part of our life. But it doesnt stop, right . Its not just in this opportunity that i have professionally, but personally. My wife and son, the three of us were very proud of our latino heritage, and we know that we need to open doors for others and be there for our community. It started on the east side of san jose, right . You worked your way up to bellerman and on to the ivy league schools, if you will. Absolutely, very proud to have grow up in east san jose, went to Norwood Creek elementary school, quinn by oak junior high school, and then i was embraced by the bellerman. They hold an important place in my heart and always will. It was definitely where i felt not only did i get an amazing education, but really got prepared for the rest of my academic and professional career. And yes, as you mentioned, i had the fortune of going to harvard, worked on wall street, worked in the Nfl League Office and then came back to Stanford Law School where i finished my academic career. What was it about that third grade teacher, about that High School History teacher maybe, maybe it was a business class. What was it about those teachers that kind of opened your mind and opened those doors and said, you know what, this young man is going to go far . Sure. I think it was so many things. So many people that i need to be thankful for, including individuals that i had never met or have never had a chance to thank in person. What i call all the dooroppositers in our lives. It started with a belief in me and a belief that a latino kid, an immigrant from mexico had the intellect, the work ethic, and the potential to be successful. And so those folks really saw something in me that with nascent and really believed in me, and then guided me, mentored me, introduced me to other individuals who then put me on the career path im on today. Reading that insignia behind you that sports has the power to change the world. What does that mean to you, xavier . That was a main reason why i chose to take this opportunity. I come from a long career in finance and investment. Here i am in sports and people have asked me, well, why did you make the change . Sports has this incredibly powerful voice, incredibly powerful platform. Where i was at in my life, i wanted to do something that not only made business and financial sense, but that allowed me to pursue my personal passion. I have a very strong interest and passion around the Economic Empowerment of communities, in particular, the Latino Community. So this platform allows me to really pursue those things. I know about this much about hockey. I mean, obviously i apologize for sharks fans here in the bay area. But do you have to know everything about the game, what the blue line is, what checking is, or is it more about the business . You have to be wellrounded in your position . First and foremost, i am a sports fan. Right now in this pandemic, i caught myself watching corn hole competitions on espn. So i am definitely a sports fan. I got o glimpse of the sports business when i had a chance to work at the League Office of the nfl prior to attending law school at stanford. So i got to understand that sports is an incredibly sports business is an incredibly powerful institutional, sophisticated business. So that is something that im bringing to the table. But, you know, i went to my first hockey game as a freshman at harvard, which was around the time when the sharks came. You can attest to it because you are a coyotes fan in waiting, i believe. But for all the sharks fans there in san jose, you guys know very well, its a hockey town. That community, that entire community. I have friends on the east side of san jose still who proudly wear their sharks jersey in large part because it starts it says san josan jose on it across the chest. Thats what it takes to embrace all members of that community, thats what i hope to do here as well. Well be back with xavier gutierrez, the new president and ceo of the Arizona Coyotes of the nhl. Stay with us. Were back with xavier gutierrez, president and ceo of the Arizona Coyotes of the National Hockey league. A lot of us are satisfied, xavier, with opening up a checking account, a small savings account, obviously a 401 k . Youre of the belief we have to think higher than that, we have to expand our minds when it comes to Financial Stability and how we deal with our finances. Absolutely. Im very passionate about this. And i believe that the Latino Community absolutely powers this economy. We are the consumers, we are the labor force participants, and we are the Small Business owners. Despite the challenges from this pandemic, i fundamentally believe were going to drive the recovery of this economy because were young, were building households, were creating families, were participating in this labor force. What we need to be talking about now is how do we become owners, not just participants, not just consumers, but how do we become owners in this economy. Part of that is an engagement around these issues. We unfortunately as a community, we dont like to talk about money. We dont like to talk about the future and how we can manage our credit or manage to create wealth. And i think it starts by engaging around it and then educating ourselves on how do we become more powerful participants in this economic system. Ultimately i think that creates empowerment. You have to lose fear, right . Because when you talk about investing some of your own money, theres a fear factor you have to overcome to take that next leap . Absolutely. You need to have trust in sources of information and products and services. I know were talking about sports today, but im an investor and a cofounder in a new Financial Wellness Digital Wealth platform called zuma wealth targeting the Latino Community. What we want to do is create that trust, create that connection and ultimately introduce this community to products and services that they need in order to truly be powerful participants in this economic system. And i think thats the type of process that we need to be encouraging in our community. I sense another show topic for the next time. Absolutely. I did a story once here in the bay area. There was a police chief here, hell remain nameless. I was at a gathering. It was a breakfast. He had his entire command staff at his table. And i noticed that it was an allwhite male command staff. And i did a story on it because, you know, the sense is that when you surround yourself with a diverse board, diverse executive team, you dont allow for different, divergent areas to come in. So you have tunnel vision as to how to approach things. How do you see that concept and how do you plan to manage one of the great franchises of the National Hockey league . Sure. Well, i unfortunately or fortunately look at things through the business lens. It does not make sense from a business decision to just have the same folks at the table when youre making decisions. When you have Diverse Voices and backgrounds, when you have women, latinos, people of color at these tables of decisionmaking, you bring in their personal history. You bring in their perspectives and youre able to analyze a problem or an opportunity or an investment in such a much more rich, complex, and full way. And so from a business decision, it just makes sense. From a social justice perspective, its time for these communities, its time for latinos to be sitting at these tables given our impact and importance to this society. And given the Civic Engagement that is required sometimes of sports franchises, you know, that community that youre in now, the metro phoenix area is rich with latino culture, generations that have been there before this became the United States of america. That land youre on right now was still part of mexico. So the roots are deep there. Talk about the Civic Engagement you want to take the coyotes to in that area. 100 . That was actually a key reason why i chose to accept this opportunity that alex mor rel low offered me. Really it was just to come and say this community, as you said, has generations of latinos and a very, very proud history. Yet i feel like its on the cusp of growth, of expansion of its both economic, political, and civic power, and i want to be a part of that. I want to be part of the healthy leadership here and more importantly, i want our organization and our franchise. This is about an enterprise that says you are our community. We are part of it, and so how do we empower this community to the fullest . So its something that i fully embrace. Its part of our strategy. Its part of our business plan. And i think were going to work very hard. But i do believe and have a lot of faith that were going to be successful but i think a lot of us in the bay area are proud, xavier. It feels like a member of the family have reached the levels you have. Were proud of you. Any final thoughts . I just want to thank you for this opportunity to say hello to obviously all the wonderful friends and family that i have there in the bay area. It will always be home for me, though i now have a new home in a new community. Where i grew up will always define a large part of who i am and what ive been able to accomplish. Im just truly honored and humbled. I want to take this time to really thank all those individuals from the bay area that were supportive of me and that helped guide me and allowed me to be here. Thank you very much, xavier gutierrez, new president and ceo of the Arizona Coyotes. Thank you so much and good luck to you. Damian, thank you very much. Well be back next week. Well see you here on comunidad del valle on nbc bay area. Thank you for watching. Mousse you spoke. We listened. Tiny tacos are back for good grab a box of 15 or try them loaded. Get em now with no contact delivery. Grab a box of 15 or try them loaded. Get em now with no contact delivery. Icic] grab a box of 15 or try them loaded. Client 1 this is absolutely amazing. Client 2 oh, my god. Its beautiful, right . Hey, everyone. George oliphant, here, at my house, where we are getting ready to embark on the biggest paint project this home has seen in its 100year history. I know, from doing over a hundred rescues that a vibrant new paint job can really enrich ones space and life. Oh, my god but before we dive into my own project,

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