Kid Scoop has proved itself a circulation builder and prime newspaper real estate for advertisers.
He’s been a publisher, an advertising director and a columnist at daily and weekly newspapers — and now works for a publishing company owned by his son. Throughout his long career in journalism, John Speck has always included Kid Scoop in newspapers in California, Texas and Arkansas for more than 25 years.
In Fort Smith, Arkansas, where he and his son, Adam, started The Fort Report, a “good news” monthly newspaper in 2020, the owner of the local Burger King franchise told Speck: “We’ll never stop advertising! We get hundreds of the coupons for a free ice cream cone back to us every month.”