Kia presents its new brand purpose and future strategy
DUBAI, January 17, 2021
Supported by a new brand slogan, ‘Movement that inspires’, Kia unveiled a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.
Signalling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.
Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”