Kia launches K8 with newly branded emblem
Posted : 2021-04-08 15:50
By Kim Hyun-bin
Kia Corp. launched the luxury K8 sedan two weeks ago under its new corporate name, introducing the vehicle's sleek interior and exterior design and features functions through its YouTube channel, Thursday.
Kia decided to rebrand its image by changing the company name from Kia Motors to Kia Corp.
The new K8 has been a hit so far, racking in over 24,000 preorders ― 30 percent of the company's goal of selling 80,000 this year. On March 23, the first day of preorders, Kia signed 18,015 contracts breaking a company record for the most sedans sold on the first day of orders.