Greenply’s latest campaign comprises two TVCs directed by Shoojit Sircar.
06 Mar, 2021 - 08:52 AM IST | By indiantelevision.com Team
NEW DELHI: Furniture manufacturer Greenply Industries has launched a new set of TV campaigns
Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness. The TVCs have been created by Ogilvy India and are directed by Shoojit Sircar.
The tagline
Khud Bane Ho Toh, Greenply Banta Hain is the underlying thought in the campaign featuring two TVCs highlighting the success path of every self-made individual. For every achievement recorded on evergreen pages of memories, there are stories of disappointment, difficulties and defeat that go unremembered. The first TVC showcases the journey of a writer from humble beginnings, failures to its path of success. The second TVC has been conceptualised as a continuation of #StopSayingWomenCant campaign highlighting the pursuit of greatness of a women carpenter whereby every no turns into yes, every cannot becomes a can. The second TVC has been launched to celebrate the spirit of womanhood on the occasion of International Women’s Day.