Kewpie to sell 'scrambled egg' made entirely of soy
Japanese mayonnaise manufacturer Kewpie has developed a vegetarian version of scrambled eggs that are made of soy beans, as demand for such products rise.
Kewpie plans to start selling its "Hobotama," which is translated as "almost eggs," at the end of June, to businesses such as hotels and restaurants, and schools initially, before possibly targeting mass consumers. The price of Hobotama will be three times that of wholesale scrambled eggs.
Consumers have been moving toward vegetarian and vegan options globally for health and environmental reasons. Scientists have said that farming animals not only require huge amounts of water and feed, but also energy and land. Cows also release methane, which is a greenhouse gas that contributes to global warming.