special to the cj
16 hrs ago
SOMERSET, KY -- The Kentucky Wildlands announced today the launch of a state-wide media campaign to promote southern and eastern Kentucky as a regional tourist destination. By advertising across print, television, outdoor, digital and social media outlets, the robust campaign is designed to attract more than 22 million media impressions.
"The Kentucky Wildlands media campaign showcases the best that this vast, majestic region has to offer," said Tammie Nazario, who directs The Kentucky Wildlands, a regional marketing program of the nonprofit Eastern Kentucky PRIDE, Inc.
"For too long, our region's light has been hidden under a bushel, so this campaign is designed to reveal the area's unique beauty, rich culture, boundless adventure and endless opportunities," Nazario said. "Larger than Yellowstone and Yosemite National Parks combined, this gigantic playground is in the backyard of large media markets, such as Louisville and Cincinnati. The campaign focuses on our natural wonders, outdoor recreational adventures and cultural experiences, which are well worth the drive."