Keeneland Names Rubicon Exclusive Sustainability Partner
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Rubicon®, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced that it has been named the exclusive waste, recycling, and sustainability partner of the Keeneland Association. The term of the agreement is five years.
Keeneland is taking a leadership position in the racing industry with its zero-waste effort, which is the latest addition to the track's established record of innovation. Headquartered in Lexington, Ky., the “horse capital of the world,” Keeneland is a world class racetrack and auction house. Founded in 1936, the track is renowned for its spring and fall race meets and Thoroughbred auctions in September, November, and January. Most recently, Keeneland served as host for this year's Breeders' Cup World Championships.