Keeneland Association Names Rubicon Exclusive Sustainability Partner
New five-year agreement incorporates Rubicon’s smart waste, recycling solutions, data analytics, and sustainability planning to support leading track’s efforts to reach zero waste
December 17, 2020 08:45 ET
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Rubicon Technologies, LLC
Rubicon Technologies, LLC
Atlanta, Georgia, UNITED STATES
Lexington, KY, Dec. 17, 2020 (GLOBE NEWSWIRE) -- Rubicon®, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced that it has been named the exclusive waste, recycling, and sustainability partner of the Keeneland Association. The term of the agreement is five years.
Keeneland is taking a leadership position in the racing industry with its zero-waste effort, which is the latest addition to the track’s established record of innovation. Headquartered in Lexington, Kentucky, the “horse capital of the world,” Keeneland is a world class racetrack and auction house. Founded in 1936, the track is renowned for its spring and fall race meets and thoroughbred auctions in September, November, and January. Most recently, Keeneland served as host for this year’s Breeders’ Cup World Championships. Since its inception, Keeneland has been guided by the founders’ mission to focus on innovation and integrity, making Keeneland a true change-agent in the Thoroughbred industry. Above all, Keeneland is committed to equine safety and welfare and to preserving the integrity of the sport of Thoroughbred racing. Keeneland maintains this founding vision more than eight decades later, adding an emphasis on environmental sustainability through this new partnership with Rubicon.