Kawasaki Engines focuses on customer centricity with Salesforce Manufacturing Cloud
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Summary:
Kawasaki Engines needed to make a shift from siloed data to a clearer view of the customer, with the help of Salesforce.
(Image sourced via Kawasaki Engines website)
Established in 1878, Kawasaki Engines is part of the Kawasaki Heavy Industries Group and works with over 40 OEM partners that use the company's world-class engines for lawn mowing equipment and golf carts. Not only this, but the company also has a direct to dealer sales platform, which sells to over 7,500 dealers worldwide.
Kawasaki Engines prides itself on delivering not only great engines, but also excellent customer support, service and care. However, in recent years it found that its approach to customer centricity was being hampered by its inability to get a clear view of its data, with divisional silos obstructing the ability to share information throughout the organisation.