Our at-home coffee rituals have taken on added meaning during the COVID-19 pandemic.
Running around less has not meant laying off the coffee, just drinking more of it at home. Keeping up with changing customer demand been a wild ride for people in the hot beverage business.
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It's hard to imagine something more consistent, in times of upheaval, than coffee. Our love for this bitter elixir is surpassed only by our dependence on it.
The story begins with the legend of an Ethiopian goat-herd noticing that when his goats ate some magical berries — evidently, coffee beans — they were too amped up to sleep. He supposedly got to wondering what would happen if people tried these berries. And so, the myth goes, began a long saga of weary humans finding ways to make this bean tasty.