Kakao seeks to acquire top fashion app Zig Zag
Posted : 2021-04-09 15:56
By Kim Hyun-bin
Kakao, the country's leading instant messaging company, is seeking to acquire the top female apparel shopping application, Zig Zag.
According to the industry, Kakao is in talks to become the largest shareholder of the apparel shopping app.
"There have been discussions on both sides over the matter, but nothing has been finalized yet," an industry source said.
Zig Zag was launched in 2015, starting off by listing fashion items purchased in Seoul's Dongdaemun shopping district, becoming hugely popular among female users ranging from their teens to their 30s. It eventually became Korea's leading apparel shopping app among these age groups.