Photo: New Balance
As part of IU’s ongoing relationship with New Balance, the two will collaborate on positive messaging around causes such as equality and sustainability, as well as marketing campaigns focused on a mix of lifestyle and performance products that fit her life.
“I have always been a fan of New Balance,” says the K-pop soloist, who took to Instagram to celebrate the partnership. “New Balance always sends a message and offers attention to those who tell their own story. When I partnered with New Balance few years ago, New Balance was very focused on my story as an Asian entertainer.”