He has fronted many a fashion campaign through the years.
And Justin Bieber was at it again in an evocative new set of images for a Balenciaga campaign photographed by Katy Grannan.
The 27-year-old pop act shot his best smoldering supermodel stare at the camera in a video where he advertised a sleek black leather bag.
Fashionista: Justin Bieber was at it again in an evocative new set of images for a Balenciaga campaign photographed by Katy Grannan
At the beginning of the brief clip his face was almost entirely obscured behind the bag - so he slowly lifted it out of the way in order to glower at the viewers.