Just up your street, new Starbucks has landed
Citizen reporter
Coffee break while shopping for groceries in the all-new Starbucks in Checkers FreshX, Rosebank Mall.
The created leisure and accessibility of coffee on the go but settling at the coffee shop is still a mainstay culture of work and lifestyle. American coffee company Starbucks is still cementing itself in SA, despite having a tough time adapting to the market after landing in Rosebank to much fanfare in 2016.
With predictions that the big brand wouldn’t survive in SA, Starbucks regrouped and changed its strategy to embrace the growing trend of artisanal local coffee stores and brands. The strategy included open-ing up shop inside a grocery retail store for the first time – in Rosebank, Checkers FreshX.