Junk food crackdown could boost keto snacks – Fatt podcast
In this exclusive interview, Hannah Sutter chief executive and founder of ketogenic snack brand Fatt, discusses its potential as UK legislation continues to crackdown on high fat, salt and sugar (HFSS) foods.
Ketogenic diets promote low-carb and high fat consumption with the aim of triggering ketosis, making the body incredibly efficient at burning fat for energy. Brands geared to such diets seem well-positioned amid the Government’s junk food crackdown and an increased focus on health and wellness fuelled by links between obesity and increased susceptibility to the Sars-CoV-2 virus.
One such brand is Fatt. Sporting a recently refreshed look, Fatt has launched into specialist retailers Whole Foods Market and Planet Organic after finding success online through its website and Amazon Marketplace.