Reuben Ong, a senior banker at JP Morgan Chase, will lead its private credit financing business in Southeast Asia, an announcement seen by Reuters showed, as borrowers look for alternative financing options. Ong has been with JP Morgan for more than 13 years and his tenure has dovetailed with the bank becoming "a top three player in Southeast Asia" debt capital markets (DCM), said the announcement, which a spokesperson confirmed on Wednesday. Ong currently leads the firm's Southeast Asia DCM, a role which will now be taken by Puja Shah, an executive director who has been at JP Morgan for over eight years.