Jon Zacharias Talks SERP Features That Marketers Should Target
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LOS ANGELES, Jan. 29, 2021 /PRNewswire/ -- Entrepreneur and digital marketing expert
Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of
GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled,
Jon Zacharias, Co-Founder of GR0
Two SERP features Zacharias describes as highly impactful for increasing brand visibility are Google's My Business Profile and properly tagging products so they show up in Google's Shopping Results feature. Despite the impact of COVID-19, small businesses with a brick-and-mortar presence remain highly sought after by consumers willing to pay a premium for personal touches that are unavailable at larger retailers. The My Business Profile takes mere minutes to properly fill out and doing so will ensure a local business shows up in the local packs that appear at the top of SERPs for local queries. Once filled out, Zacharias strongly encourages businesses to closely monitor comments and reviews and seek out collaboration opportunities with local influencers and news sources to build locally relevant backlinks.