Joella’s Hot Chicken, a fast-casual restaurant known for its hot chicken and made-from-scratch Southern sides, has launched its first-ever loyalty program, rewarding customers for repeat purchases at each of its locations across the Midwest and South. Accessed through a downloaded app or through SMS text, users earn a free meal with every $100 they spend at Joella’s, the country’s largest hot chicken restaurant brand.
To build excitement around the new rewards app, Joella’s has also launched a sweepstakes for customers who are among the first to sign up. Anyone who joins the rewards program between now and April 30, 2021 will qualify for a chance to win free hot chicken for a year (one awarded), a free T-shirt (5 awarded), and a free Chicken Plate, Sammie, or Salad (10 awarded).