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Joanne Willey boasts more than two decades’ experience in duty free and travel retail.
Experienced travel retail executive Joanne Willey has joined TRBusiness as Consultant, Business Development.
Working closely with the TRBusiness commercial team, Willey will offer support ahead of Travel Retail Sustainability Week (19-23 April), the very first virtual event for travel retail dedicated solely to sustainability.
Willey, the subject of a
recent interviewwithin TRBusiness’ ‘TR Talent Pool Profile’ series, brings 25 years’ experience to her role with TRBusiness.
She possesses a strong track record in growing brands’ profiles and market share, having held international account management positions with Pernod Ricard, Diageo, Cadbury and more recently Churchill’s Confectionery, where she spent five years as Global Travel Retail Manager.

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