January 8, 2021
3:12 pm
Burger King has been rebranded by Jones Knowles Ritchie (JKR) as the fast food restaurant chain tries to “more authentically represent” its values.
Founded in 1954, Burger King operates more than 18,800 locations in more than 100 countries. The new look designed by JKR is the company’s first full rebrand in 20 years.
Burger King has said it expects the roll out of the visual identity to be completed “over the next few years”.
“Rounded, bold, yummy”
The rebrand features a redrawn logo and a bespoke typeface – a bold serif called Flame – designed by Colophon Foundry. The shapes of the letters have supposedly been inspired by the chain’s food, which the restaurant labels as “rounded, bold, yummy”.