Jimmy John's enters the chicken sandwich wars with 'Smokin' Kickin' Chicken'
mmeisenzahl@businessinsider.com (Mary Meisenzahl)
Jimmy John's is introducing a limited chicken sandwich offering.
The sandwich will appear in the chain's first-ever Super Bowl ad.
KFC also recently released a chicken sandwich.
Jimmy John's released a chicken sandwich at locations across the US for the first time in February, a late entry into the ongoing chicken sandwich wars.
The new "Smokin' Kickin' Chicken" was first tested in the fall, and will be the first nationwide chicken rollout for the sandwich chain. It will be available from February 1 to March 21, or until supplies run out. The sandwich is made with chicken, creole chili pepper sauce, peppers, provolone cheese, avocado, onions, lettuce, oil, vinegar, and mayonnaise, and will be priced at around $8.50, slightly more than other Jimmy John's sandwiches.