The Associated Press
CHARLOTTE, N.C. — Jimmie Johnson, with wisps of gray in his beard, is a 45-year-old rookie in the IndyCar Series ready to reintroduce himself.
He’s a windbag, a craft-o-maniac, a guy who goes, is really into eggs and keeps things fresh.
Those are just some of the labels Carvana has tagged Johnson with in a series of seven spots highlighting the online car dealer’s first partnership with a professional athlete. The seven-time NASCAR champion begins his official transition to IndyCar this weekend with Sunday’s season opening race at Barber Motorsports Park in Alabama with three ads debuting during the NBC broadcast.