Jila Mints show they're not for wimps in latest campaign via TRP – Campaign Brief

If you were named Wilson in the early 00’s, chances are you were taunted with the tagline turned catchphrase, “You’re a wimp, Wilson!” After a twenty-year hiatus, JILA Mints revives its classic “Not for wimps” ad campaign via the same agency that brought it to life the first time, TRP.


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