Jessica Biel Launches Vegan Wellness Brand That Gives Back
Actress Jessica Biel just debuted her new vegan health and wellness brand Kinderfarms, which strives to promote the importance of healthy kids and families globally. The company, which Biel is a co-founder of, is centered around the actress’ personal philosophy that people should be mindful of both personal health and the health of the planet. Kinderfarm’s flagship product is a natural, medical-grade electrolyte drink, Kinderlyte, designed to tackle dehydration for any reason. The product is completely vegan and aims to help everyone from athletes to the hungover.
Kinderfarms also announced that it plans to release Kindersprout - a vegan protein shake designed to help kids get enough daily vitamins and nutrients. Biel claims that she wanted to create a drink that she felt comfortable buying for her own children, making sure that she stayed away from untrustworthy, inorganic ingredients. The company’s recipe also boasts being allergen-friendly so that kids nationwide can safely drink it.